Home — Jeff Fisher

Podcast

We’ve entered a new era of retail - the era of the Customer Channel - where Shoppers rule. This requires retailers to be empathetic and supportive of their customers, in every way.

Co-hosted by Jeff Fisher & Cristene Gonzalez-Wertz, RETAIL DONE RIGHT is a podcast series that explores these changes, to identify them, share insights and speak with a variety of people in the trenches, to better understand the changing nature of retail.

Consultancy

I create retail SHOPPING EXPERIENCES with the customer squarely at the center.

STORE DESIGN DEVELOPMENT & MANAGEMENT

Strategy | Flagships | Stores | Host Environments | Travel Retail

visual merchandising & communications

Window Displays | Space Planning & Adjacencies | Planograms & Guidelines | Messaging Hierarchies

interactive technologies (phygital experiences)

Product Knowledge | Endless Aisle | Virtual Try-on | Photo Capture

I’m here to help you navigate through the changing nature of retail.

Like many in the industry, I began my retail journey by working the sales floor. Several hundred thousand “may I help you’s” later, I have risen through store operations into visual merchandising and store design corporate positions.

My passion is the world of retail. Not because I like to shop (which I do). But because I have a gift for telling stories with space. A brand story. A product story. A customer story.

My philosophy begins and ends with the customer experience.
Everything the customer sees, encounters and interacts with speaks to the experience through either harmony or dissonance. Sometimes both.

Less is more. Yet the design must feel full.
Fullness is achieved by tapping into both the intellect and emotions. Offering a compelling story. Which is why good design is friendly, familiar and easy to use. This is where the telling begins. Speaking without words in a language we all intuitively understand. Engaging the mind and fueling a passion for the experience.

Natuzzi Editions Store Concept | Italy
Home interior influences intended to create a warm and inviting atmosphere | Design Studio | Tablet-based Product Configurator | Complete room set presentations intended to help customers visualize room sets in their home | Custom Music Program

Sunglass Hut Flagship | Melbourne, Australia
Urban influences (graffiti-filled back alleys) married with luxurious materials and minimalistic detailing | Created for the savvy millennial | Tailored to foster the “tipping point” in the customer journey; that moment the customer makes the decision to purchase

Sunglass Hut Times Square Flagship | New York, NY
Objective was to eliminate the separation between the store and the energy and excitement of Times Square – a seamless experience | Introduced the Energy Bar, where customers can shop and interact directly with an associate or other customers | Energy Bar (a new way to socialize & shop) | DJ Station | Photo Booth | Eye Candy Vending Machine | Choreographed LED Orb Lights, 18’x10’ HD Video Wall & Custom Music Program

Harrods Sunglasses | London, England
Unrestrained dedication to luxury that blends hard and soft textures, polished metals, and glass | References to the Art Deco of Harrods’ acclaimed heritage | Designed to cater to and support the intricacies of each customer profile

Sprint Studio | Kansas City, MO

Sprint's first flagship | The destination to educate and entertain customer on Sprint's technology and services | Entry area showcases a story like never before | Innovative flooring system allowed for ultimate flexibility to tell stories with live devices | Reinvented customer experience | New performance metrics | New compensation structure | Staff uniforms

Jurassic Outfitters | Universal Studios Hollywood
Objective was to maintain the emotion and adrenaline from Jurassic Park The Ride into this exit store | Inspired by the Visitor Center from the film | Incorporated stories relating to the film and the history of the Jurassic Period | Museum of Natural History Partnership | Ride Photo | Educational 3D Murals

kin dai kin dee | new thai cookhouse | Scottsdale, AZ

Owner & operator | Full service restaurant | Sommelier-curated wine list | Full bar with Thai-inspired cocktail creations | A new Thai experience that incorporates family recipes with global influences - where the expected meets the unexpected

Not realized due to COVID-19 pandemic